Self-Promotion is Not My Strong Suit
Dear readers: I did a thing.
I gave a talk at the last-ever World Domination Summit last week and loved every minute. “How to Be Perfect” was my takedown of the Self-Help Industrial Complex, explaining why the privilege of bestselling authors and a focus on making information marketable leads to overly-simplified answers that don’t actually work in the long run. Thinking that we’re failing to succeed at walking what seems like a clear and easy path makes us feel worse.
Update! For now, the talk is available here.
We can mistake reading all of the information for doing something to work on our problem.Because all of the unknown variables, you’ve got to implement stuff in the real world to see what actually works for you, but it’s easy to get paralyzed looking for the one right answer/hack/process/system.
I want to give this talk again and again and again. I want to beef it up and sell it as a manifesto. I want to do things with this momentum and all the kind words I’m still receiving about the talk. And yet: have I reached out to anyone? No, no, and no. Despite the fact that I have this dang newsletter, a website, and various social media accounts, I hate self-promotion.
As Ryan Holiday writes in Perennial Seller:
Audiences can’t magically know what is inside something they haven’t seen. They have no clue that it will change their lives. You can’t be the self-conscious wallflower in the corner, hoping that people will see through the act and just know how great you are. Someone is going to have to tell them.
I’m hiring someone for my social media and marketing
I spent a lot of time talking about the importance of not feeling bad when people give you simple words of wisdom— why “Just focus!” is frustrating, and something people with ADHD hear all the time. So, finally, I can admit that I feel that same way when people say “just put it up!” while referring to Twitter/Instagram/ LinkedIn / TikTok/Facebook. In the future I might, but for now I just don’t want to with the few hours of useable time I have each day.
I’d rather make a little less money and outsource that to someone who really loves the idea of a strategy session, Notion, Hubspot, funnels, following through on spreadsheets and analytics, researching conferences and potential speaking engagements, researching potential companies to pitch for my workshops and classes on all things communication and numbers.
I’m hiring someone to help me with social media and marketing: ideally, I’ll write big content on my website, and you place it around the internet deftly, with elan. You’ll help me reach companies to do more workshops. Feel free to email me at email@example.com or complete this form.
If you’re interested but don’t feel like you have the right experience, don’t count yourself out—get in touch.
Don’t be shy! I value feedback at firstname.lastname@example.org
If you enjoyed it, please spread the word or click the heart button. ❤️
I say this as someone whose first book was 1/3 footnotes. No shame, just empathy.